People

Lucy Ely, Business Development Executive, joined ASG with first-hand event experience, having started as an O2 Angel back in 2010 at the iconic venue itself. With a strong background in corporate gifting and events, Lucy brings a sharp commercial instinct and a deep understanding of client needs. Now driving business growth at ASG, she’s focused on sourcing the right opportunities and nurturing lasting relationships.

Mitch Jarvis, our Events & Partnerships Director, has been with ASG since 2011. Based in SE London, he lives and breathes events—whether it’s bold brand activations or large-scale arena staffing. Mitch is all about building lasting partnerships and delivering standout experiences every time.