Who doesn’t love a free sample? From beauty products to that little piece of chocolate heaven half way around your weekly shop; free samples are a fantastic way to engage potential customers.
The idea of giving something away that you’ve invested in for free can be pretty frightening for many businesses, but the benefits of product sampling definitely prevail over the initial cost. So yeah product sampling is an expensive method of increasing sales, but the ROI can be remarkable!
BRAND AWARENESS
Brand awareness is a major goal of brands when using experiential marketing. Giving out free samples immediately increases awareness of your brand. People who have never come across your brand before can experience it first-hand with a sample. Once they’ve touched, smelled, seen, or heard your product they can spread the word!
CUSTOMER LOYALTY
Getting a one-time customer is fantastic. Getting a long-term customer is even better. Product sampling can be a powerful tool to secure consumers to purchase your products for life and spread the word to inspire others to buy. Everyone loves a freebie, giving your longstanding, faithful customer something for free is sure to boost customer loyalty!
FEEDBACK
Product sampling is an excellent way to trial a new product before it’s gone into full production. Feedback is vital when it comes to marketing your product; it helps to improve existing or future products as well as enhance the customer experience. Product sampling, like all face-to-face marketing activities, gives unparalleled access to thorough, considered feedback from consumers. To have an engaging, proactive BA (Brand Ambassador) stood in front of someone, actively engaging them and giving them something for free will surely get you the essential feedback you need.
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