The events industry is booming and shows no indication of slowing down. As of August 2016, the industry is worth £42.3 billion to the UK economy.
Today it’s all about organising an event that’s unique and engaging. Brands need to create a memorable experience in an original and inventive way for consumers to really understand the brand and ultimately form a lasting relationship.
In order to do this effectively, you need to use your imagination and create a live experience that engages, interacts and excites your event attendees.
EVENT ACTS
Breathe life into your brand and add some WOW factor to your event with event acts creating entertaining experiences for consumers.
PHOTO BOOTHS
Instant access to social media paired with smartphones has turned photos into a cultural phenomenon, therefore, a photo booth at your event is an excellent marketing tool.
INTERACTIVE FOOD AND DRINK STATIONS
Impress your guests with mouth-watering, creative food and drink stations at your next event.
These stations dotted around your venue have an interactive element to them providing guests with the opportunity to mingle and network with each other. These opportunities can live beyond your event and ultimately improve customer satisfaction and retention.
VIRTUAL REALITY
The event industry is packed with great examples of virtual reality and rightly so, this rapidly developing example of technology is an incredible way to enhance and impact your next event.
Virtual reality will transport your guests into a different world, and create a multi-sensory experience.
Sources
Stats & facts: the event industry in the UK. Published 18/03/17 | by backgardenevents
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