With the Rugby World Cup 2019 kicking off tomorrow we’re putting our roses on to support England Rugby!
O2 has been proud sponsors of England Rugby since 1995. With their logo at the heart of every player for 24 years, O2 has the longest-running shirt sponsorship on the planet! Impressive eh!
The rose, a symbol that embodies the very core of England is the centre of O2’s marketing campaign, #WearTheRose. It generates brand awareness and unites fans to show support and love the game!
For the 2019 Rugby World Cup O2 are keeping #WearTheRose as the focus of their campaign and encouraging fans to wear their shirts in support of the England team and to ‘Be Their Armour!’
The call to arms campaign explores the host nation, Japan’s cultural identity, and heritage while sparking support for the England rugby team!
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