Inconsistent Message
Overtime the message put out by a business can become diluted or worse still, lost. The aim of a positive brand is to promote the company’s values and how it wishes to be perceived. Refreshing a brand can help align these messages to the brand experience and business profile.

Business Development
As a brand grows, new markets, segments and audiences need to be targeted. The brand must be refreshed and adapted to suit this change in voice and/or proposition; the development of the business comes largely from the development of the brand identity and what it portrays to its audience.

Stand out from the competition
With the World Wide Web comes the potential that anywhere in the world is a potential competitor. It is therefore essential to make an impact and stand aside from the rest. No longer are having great products and services enough, having an identifiable brand that provides a clear message as to your point of difference is essential! The brand must articulate what it stands for, what it can do, and why it is better.

Command attention
It is paramount that you command the attention of your customer base. If you’re not doing so then it is likely that they are slipping away! Customers aren’t just satisfied with products and services as they once were. They wish to be engaged, challenged and feel part of a brand that is breaking ground. Your brand should be a declaration that makes your partners and potential customers stand up and take notice.

Business change
All businesses change and evolve as they progress and develop, divesting into new areas or into markets that are different to those at inception. New ownership is also a reason for significant changes and therefore the catalyst for a brand refresh. Breathing life into the brand that compliments these changes in direction will assist the transition and undoubtedly help and make it clearer and relatable to the target audience.

Our new brand identity
Refreshing a brand doesn’t mean ripping up what is already there and well established. This is exactly what we have done at The Ann Savva Group. We’re extremely proud of the brand created over the last three decades, we felt however that a subtle change to our logo and our colour palette would be beneficial making them more contemporary and relatable to the business and our propositions. We feel the new look clearly articulates who we are and our values, what we offer, how we engage colleagues and customers alike and ultimately why we continue to be the best in class!