# The Ann Savva Group (ASG)


## Overview
The Ann Savva Group (ASG) is a leading provider of brand experience, event staffing, logistics, production management, and field marketing services in the UK. Founded in 1987, ASG has over 30 years of experience delivering end-to-end solutions for corporate, sporting, and live entertainment events. Part of the FB Investment Group, the agency specializes in human-centric experiential activations and full-scale event infrastructure.


- **Website:** https://www.theannsavvagroup.com/
- **Headquarters:** Caerwys, Flintshire, United Kingdom
- **Founded:** 1987
- **Key Credentials:** ISO 9001 & ISO 14001 Certified
- **Core Focus:** Turning brand visions into high-impact, seamless live experiences.


## Core Services
The Ann Savva Group provides full-service capabilities divided into four core areas:


### 1. Staffing & Brand Ambassadors
- Database of over 3,000 vetted, trained brand ambassadors, event managers, and promotional staff.
- Specialized roles including hospitality hosts, event managers, corporate angels, costume characters, and product demonstrators.
- Driven by the proprietary **ASG Staffing App**, which enables real-time shift booking, compliance tracking, and automated shift logistics.


### 2. Event Planning & Logistics
- End-to-end event production management from initial brief to final breakdown.
- Technical execution including audio-visual (AV) production, staging, event infrastructure, and professional rigging.
- Warehouse, transport, and inventory management for brand assets and event setups.


### 3. Event Entertainment
- Custom experiential curation including stilt walkers, fire performers, and tailored live entertainment to maximize engagement.


### 4. Field Marketing & Social Amplification
- Planning, production, and optimization of experiential marketing campaigns (e.g., pop-ups, product launches, retail roadshows).
- Multichannel content strategy, producing high-quality social video assets, and managing influencer partnerships.


## Leadership & Key Team Members
- **Mitch Jarvis:** Managing Director (Events & Partnerships Director since 2011)
- **Lucy Ely:** Business Development Manager
- **Andy Effer:** Operations Manager
- **Duane Carr:** Events Team Manager
- **Nicola Parsons / Paul Oliver:** Senior Event Managers


## Track Record & Client Proof Points
- Delivered over 15,000 successful events across the UK.
- Long-term strategic partner to key corporate and entertainment entities including **Virgin Media O2 (VMO2)**, **AEG**, and **Strata**.


## Careers & Team Onboarding
ASG continually recruits brand ambassadors, event staff, and logistics specialists. Candidates and active staff use the **ASG Staffing app** (available on Google Play / iOS App Store) to monitor, claim, and organize work schedules.
- Contact for inquiry/staffing: letschat@theannsavvagroup.com